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FOR IMMEDIATE RELEASE
PARENTS FOR VACCINATIONS LAUNCHES LIFESTYLE MOVEMENT
Brand Wristband Promotes Pro-Vaccination Choice
August
24, 2015, Los Angeles, CA – Los Angeles based mom, Trisha Gum, today
has launched a new website to promote vaccinations for children called
Parents for Vaccinations. The website was created to generate a
pro-vaccination lifestyle and make it easy for that lifestyle choice to
be instantly recognizable.
Years
ago parents could depend on herd immunity to protect young children and
people of all ages who suffer from health conditions leading to
immunodeficiency. With the increasing number of parents who choose to
delay vaccinating their children, or skip vaccination altogether, that
general reliability is no longer the case.
“As
a mom of two small children, I knew all the typical safety questions
parents ask whenever their kids meet up for a play-date or visit an
unfamiliar home: Is there a pool, and is it fenced or covered? Do you smoke? Do you have a dog?”
states Gum. “Recently it dawned on me there was a new safety question
to ask; and with this wristband, the question is easily answered.”
Approaching
this important vaccination question is made easier, in fact, even
eliminated with the Parents for Vaccinations lifestyle wristband. The
bright orange silicone wristband on children’s wrists alerts everyone
that the child’s parents believe in vaccinations. The wristbands are
available in six sizes from toddler – adult and are $3.95 with
family-pack discounts available.
Like
herd immunity, the vaccination process is a numbers game. The goal of
Parents for Vaccinations is to band together and change the conversation
across the country. The brand is launching the hashtag #raiseyourwrist
to be used on Facebook, Instagram, and Twitter to create a sense of
community for the movement.
A
portion of the Parents for Vaccinations wristband proceeds will benefit
nonprofit organizations that provide education and outreach for
vaccinations nationwide. For more information on Parents for
Vaccinations, please visit www.parentsforvaccinations.com
About Parents for Vaccinations
Parents
for Vaccinations believes that parents have a responsibility to make
sure they are prepared for whatever risks their kids may encounter. With
several credible news reports regarding outbreaks of long-dormant
childhood diseases, Parents for Vaccination families have chosen to
trust their pediatrician and make what they believe is the only
responsible choice. The brand’s bright orange silicone wristband
promotes this choice via a simple, visual announcement. Parents for
Vaccinations love vaccinations. They love that those vaccinations
protect their kids and make their family, their neighborhood, and their
hometown a little safer. To join the movement and share this message,
please visit www.parentsforvaccinations.com and socially via @parentsforvaccinations on Facebook and Instagram, and @ParentsForVax on Twitter.
Media Contact
White Handed PR------------------------------------------------------------------------------------------------------------------------------------
At best, this is not a well-thought-out campaign and at worst, carpet-bagging on the increased awareness of the anti-vaccine movement. First, this "campaign" promotes identifying the nice, little vaccinated children to play with each other with a wristband to the exclusion of everyone else very much like...
Lastly, at the time of this writing Parents for Vaccinations did not list the "non-profit organizations" they intend to donate the proceeds for the sale of the wristbands to nor the percentage of each sale that would be donated (it's certainly something I consider before making a purchase). They also haven't declared (and provided proof) that these wristbands were manufactured in a facility that doesn't use child and/or forced labour.
While perhaps well-intentioned, this campaign is seriously misguided. I hope that Ms. Gum will re-direct this campaign to make this a conversation between parents and not use children as vehicles to distinguish the "good" parents from the "bad" parents. Much of what perturbs me about this campaign is that it feeds into the "Mompetition" style of parenting that we can do without. Parenting isn't an Olympic competition.
